Muthoottu Mini Financiers Ltd., a leading NBFC, has entered into a strategic partnership with Exide Life Insurance Company to provide life insurance products through its branches. The tie-up will enable Muthoottu Mini Financiers to expand offerings to its customers by becoming a ‘one-stop shop’ for all their financial needs.

Exide Life Insurance Company, an established and profitable life insurance company headquartered in Bengaluru, serves over 15 lakh customers with a wide range of investment products. The strategic partnership will enable Muthoottu Mini Financiers, which has a strong and wide network across the country with more than 30 lakh customers, to facilitate greater brand awareness for Exide Life Insurance, which offers ivestment products that suit all sets of people in society.

“We will be promoting business through our 806 branches across the country. With the strategic alliance now bringing in Exide Life Insurance Company’s offerings into our large bouquet of products, we are on the way to becoming a ‘one-point stop’ for our esteemed customers for all their financial needs,” says Mathew Muthoottu, Managing Director, Muthoottu Mini Financiers Ltd.

The strategic partnership was formally kicked off at a function organised at the Muthoottu Mini Financiers’ office in Kochi earlier in December. Apart from Mathew Muthoottu, the company’s officials, Nizzy Mathew, Chairperson, and PE Mathai, COO, and Exide Life Insurance Company officials Anandha Padmanabhan, National Head, Branch Channel, Bijoy Dev, National Training Head, Jayadevan P, Branch Channel Training Head, and Rahul Menon, Head of Sales, attended the function. Anandha Padmanabhan and Bijoy Dev attended the function via Zoom.