With its crossing the Rs 5,000-crore revenue milestone, Brightcom Group Ltd has emerged as a leader in the space of digital advertising by grossing an annual revenue of Rs 5,019 crore and PAT of Rs 912.2 crore for fiscal 2022. For the fourth quarter, revenues were at Rs 1,240 crore and PAT at Rs 223 crore. Interestingly, the company has achieved a Free Cash Flow of Rs 287 crore and announced a dividend payout of Rs 60.54 crore which represents around 7%, which compares favourably with global tech companies such as Nvidia (dividend payout ratio of around 4.5%).

The overall performance of the company has been quite impressive owing to increased consumer usage of digital media and digital channels to conduct commerce across the world, post the pandemic. Filtering technologies across the industry have reached a steady state, cutting down spurious traffic, thereby contributing to higher eCPMs (effective Cost Per Impression).

Brightcom Group is a global provider of comprehensive online or digital marketing services to direct marketers, brand advertisers and marketing agencies. The company is divided into three major divisions: (i) media (ad-tech and digital marketing), (ii) software services and (iii) future technologies. Its primary clients are end advertisers, agencies and publishers, and also include ad exchanges.

Globally, media platforms like TV, digital, audio, newspapers and magazines, cinema and outdoor media collectively account for $766 billion in ad revenue. Combined, they may exceed $1 trillion in revenue during 2025, according to published reports by GroupM – TYNY Global Forecast 2021 report.

BERLIN OFFICE

No wonder then that Brightcom Group is witnessing a spurt in its growth. In April this year, it opened a new office in Berlin, in line with its focused growth strategy for the EU region. With this, the company now has 25 offices worldwide with 1,700 employees and consultants. This office will be led by Daria Oshry, VP of Publisher Solutions for Brightcom.

Brightcom Group’s global presence, including in the US, Israel, Latin America, the ME, Western Europe and Asia Pacific, positions the company at the forefront of the digital landscape, enabling it to support partners in their efforts to leverage and benefit from current global trends.

It has recently signed up with Intent IQ’s bid enhancement service to better identify IDs in a cookieless climate which will leverage and maximize monetisation for the company’s publishers’ portfolio. This is expected to increase its revenues in the coming years. Besides, it has recently completed due diligence to acquire Digital Audio company to improve its audio advertising footprint in the US, and work on the legal agreement is in progress.