Madhya Pradesh is a state that reflects the composite cultural and heritage of India. The amalgamation of various communities and castes, the folklore and historical monuments, make the state one of the most sought-after domestic and international tourist destinations. Being one of the forerunners among the economically rising states of the country, the Madhya Pradesh Tourism Board participated in OTM 2022 in Mumbai from Sept 13 to 15, 2022. The focus was to showcase and promote balanced and sustainable tourism which enables socio-economic development and establishes Madhya Pradesh as a destination that provides a complete tourism experience.

As quoted by the Sheo Shekhar Shukla, Principal Secretary, Tourism & Culture, Government of Madhya Pradesh and Managing Director of the Madhya Pradesh Tourism Board, "Madhya Pradesh has a lot to offer to every traveller. A good number of tourists visit nature-centric pollution-free destinations and get themselves rejuvenated and relaxed. Our state also offers Yoga, Meditation, Panchkarma & Spa centres."

UNIQUE BLEND

He notes, "The heart of Incredible India, it embodies a blend of architectural grandeur, pristine and unexplored destinations and cultural values. It is indeed a one-stop destination for both national and international tourists. The state is endowed with a rich heritage and is known for numerous monuments, palaces, fortresses, stupas, diverse wildlife, beautifully engraved temples and hill stations," maintains Mr Shukla. He adds, "We have played an active role in shaping the tourism sector to welcome our guests. Participation in this expo will definitely connect us with prominent tour operators and travel agents and help us showcase the tremendous tourism potential in Madhya Pradesh. This event will definitely help us achieve our goals of increasing footfalls to the state."

Mr Shukla concludes, "MPTB is working strategically towards getting more domestic and international tourists, and promoting new travel circuits in different segments like history, heritage, culture, adventure, wildlife, spiritual, rural & wellness destinations, food, and arts & crafts."