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Published: Feb 28, 2023
Updated: Feb 28, 2023
Kewal Kiran Clothing Limited (KKCL), the retail giant which owns brands like Killer, Integriti, Lawmanpg3, Easies and Desi Belle, has announced plans to have its flagship brand ‘Killer’ join a strategic partnership with BCCI as the Indian cricket team’s ‘Official Sponsor’. This move will see the brand displayed on the right upper side of the Team India jersey.
KKCL, a listed entity on NSE (KKCL) and BSE (532732) since 2006, has established itself as one of India’s leading apparel and accessories manufacturers and makers of ‘Killer’ jeans, a brand that has been a part of the cricketing arena with on-ground branding. This time, it will be seen as part of a bigger association, as the official sponsor of the Indian cricket team.
With this partnership, ‘Killer’ plans to reach out to the millions of fans spread across the country as the brand plans for a huge retail expansion. Commenting on the new partnership, Hemant Jain, Joint Managing Director of KKCL, said, “It is a matter of immense pride for us to be on the India jersey. As a home-grown brand, we are excited to be offered this opportunity to showcase ourselves on one of the most prestigious assets in world sport and we thank our partners at ITW Universe for facilitating this partnership with BCCI.”
Mr Jain added, “We are looking forward to growing our brand and catering to one of the world’s biggest fan bases. We will be using our network of over 350 stores, 1,800 LFS and 4,000+ multi-brand outlets to bring the Indian jersey to cricket fans.”
KKCL will sport the ‘Killer’ logo on Team India’s kit until May 31, 2023.
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