Corporate Development     

Published: December 15, 2024
Updated: December 15, 2024

Cellecor Gadgets Ltd.

Partners with EPACK Durable to strengthen air conditioner manufacturing

Cellecor Gadgets Limited (NSE SME: CELLECOR), one of India’s fastest-growing consumer electronics brands, has announced its partnership with EPACK Durable, a leading Original Design Manufacturer and Original Equipment Manufacturer in the living appliances space. This collaboration aims to enhance Cellecor’s air conditioner portfolio by leveraging EPACK Durable’s advanced manufacturing capabilities and technical expertis.

EPACK Durable is a trusted name in the consumer durables industry, known for its state-of-the-art facilities, innovative R&D processes, and vertically integrated manufacturing capabilities. With expertise spanning over two decades, EPACK specializes in offering customized solutions for air conditioners and other appliances, catering to the diverse needs of its partners. Its ISO-certified R&D center and extensive testing infrastructure ensure the production of energyefficient, durable, and high-performance appliances.

As part of this collaboration, EPACK will manufacture a range of Cellecorbranded air conditioners, including completely new SKUs in the premium segment, such as 1-ton, 1.5-ton and 1.8-ton models. These premium air conditioners will feature cutting-edge cooling technologies, sleek modern designs, and energyefficient systems tailored to meet the growing demand for advanced living solutions in Indian households.

This collaboration marks a significant milestone in Cellecor’s journey to becoming a household name in consumer electronics. By partnering with EPACK Durable, Cellecor is reinforcing its commitment to delivering reliable, innovative, and locally manufactured products that align with the ‘Make in India’ initiative.

The enhanced range of Cellecor air conditioners, developed through this partnership, is expected to hit the market soon, offering advanced features and robust designs that redefine comfort and cooling efficiency for Indian consumers.

Recently, the company was honored with the Business World Retail Reboot Award 2024 in the Consumer Durable & Electronic Brand of the Year (Gold) category. The award was selected by a distinguished jury of industry experts, recognizing Cellecor’s commitment to innovation, product excellence, and customer satisfaction.

Cellecor’s growth trajectory in 2024 has been marked by the introduction of several new products, which blend the latest technology with thoughtful design to meet consumer needs. The company has built a loyal customer base and a strong reputation for reliability and performance, making it a trusted choice in the electronics and consumer durables space

Cellecor Gadgets Ltd.’s journey in the electronics device business, and selling products in its own brand, including mobile feature phones, smartwatches, TWS (True Wireless Stereo) earbuds, neckbands, and LED TVs -outsource from various electronic assemblers and manufacturers, started in 2012 as M/s Unity Communications-its founder Mr. Ravi Agarwal’s proprietorship firm. The company is promoted and managed with an enduring sustainable business strategy, wherein the company aims to synergetic amalgamate business potential embedded in the ever-growing demand for electronic products with a modern business approach of sourcing, producing, and marketing with an objective to provide quality products at affordable prices. Today, Cellecor Gadgets Ltd is a leading name in the consumer electronics industry, known for its innovative and cutting-edge technology. With a commitment to making happiness affordable, Cellecor offers a diverse range of products, including mobile phones, smart TVs, speakers, neckbands, TWS, soundbars, smartwatches, Washing Machines, and many more.