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Published: February 15, 2024
Updated: February 15, 2024
The Aditya Birla group will be launching its paints business by February-end. This will be a new line of business for the group after a long time. The group is already a market leader in cement, and paints will be the ideal synergy for Ultratech as it has a nationwide network of dealers. The group is also getting big in real estate and needs cement and paints for captive consumption
Birla will have to compete with the JSW group, which is also into the cement and paints businesses and wants to list both businesses in the next one year. Asian Paints is already a well-entrenched player in the paints business, and the only way for Birla to acquire marketshare would be to offer deep discounts to customers, say insiders.
February 15, 2025 - First Issue
Industry Review
VOL XVI - 10
February 01-15, 2025
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