Corporate Feature     

Published: June 15, 2024
Updated: June 15, 2024

Cellecor Gadgets Limited

Expanding overseas operations by incorporating a subsidiary in Hong Kong

Cellecor Gadgets Limited (NSE EMERGE: CELLECOR), a rapidly growing leader in India’s dynamic electronics and consumer durables goods market, proudly announces the establishment of its wholly owned subsidiary in Hong Kong, named Cellecor Gadgets HK Limited.

This strategic initiative, in line with the company’s announced blue print for growth, underscores company’s commitment to enhancing its supply chain capabilities and seizing whatever the opportunities available.

“We are excited to establish our wholly owned subsidiary in Hong Kong, a move that enhances our ability to meet the evolving demands of the electronics and consumer durables goods market,” said Mr. Ravi Agarwal, Managing Director of Cellecor Gadgets. “This expansion positions us closer to key suppliers and partners, reinforcing our commitment to operational excellence and customer satisfaction.”

Hong Kong’s strategic location and established supplier network will enable Cellecor Gadgets to streamline operations, reduce lead times, and respond swiftly to market trends. The subsidiary will foster closer collaboration with regional distributors, enhancing growth opportunities and facilitating seamless market penetration across key consumption centres.

As Cellecor Gadgets continues to innovate and expand its product offerings, the establishment of the Hong Kong subsidiary reaffirms our dedication to driving technological advancement and sustainability in the electronic consumer durables industry.

Earlier, the company The unveiled its strategic blueprint to propel the company toward its ambitious sales milestones. This comprehensive plan encompasses various aspects of operations and marketing to drive growth and ensure market leadership.

The company is focusing significantly on the six business strategies. Firstly, strengthening manufacturing arrangements which involve forming strategic partnerships or agreements with manufacturing facilities to ensure efficient production processes, consistent product quality, and timely delivery. This includes outsourcing certain manufacturing tasks, investing in automation and technology, implementing quality control protocols, and encouraging sustainable manufacturing practices.

The second strategy inculcates effective inventory management is critical for minimizing carrying costs, reducing stock outs, and improving overall operational efficiency. Cellecor aims to achieve this by implementing inventory management systems, adopting just-in-time inventory practices, and optimizing warehouse layout and logistics for faster order fulfillment.

The third strategy highlighted by the company is increasing product availability and visibility across various sales channels is essential for capturing customer demand and maximizing sales opportunities. Cellecor plans to expand distribution networks, strengthen relationships with retailers, and implement marketing initiatives to enhance product visibility both online and offline.

Cellecor Gadgets journey in electronics device business, and selling products in its own brand, including mobile feature phones, smartwatches, TWS (True Wireless Stereo) earbuds, neckbands, and LED TVs -outsources from various electronic assemblers and manufacturers, started in 2012 as M/s Unity Communications-its founder Mr. Ravi Agarwal’s proprietorship firm. The company is promoted and managed with an enduring sustainable business strategy, wherein the Company is aiming to synergetic amalgamate business potential embedded in the ever- growing demand of electronic products with modern business approach of sourcing, producing, and marketing with an objective to provide quality products at affordable price.

Today, Cellecor Gadgets Ltd is a leading name in the India’s consumer electronics industry, known for its innovative and cutting-edge technology. With a commitment to making happiness affordable, Cellecor offers a diverse range of products, including mobile phones, smart TVs, speakers, neckbands, TWS, soundbars, smartwatches, Washing Machines, MixerGrinders, ACs and many more.