Corporate Development     

Published: November 15, 2024
Updated: November 15, 2024

Cellecor Gadgets Ltd.

Announces Kareena Kapoor Khan as brand ambassador for smart TVs

Cellecor Gadgets Limited, (NSE: CELLECOR),one of India’s fastest-growing consumer electronics brands, is thrilled to announce Bollywood superstar Kareena Kapoor Khan as the brand ambassador for its Smart TV. This collaboration marks a significant step in Cellecor’s expansion strategy, aiming to strengthen its presence in the rapidly growing Smart TV market by leveraging Kareena’s iconic appeal and stylish persona to deepen the brand’s connection with consumers across the country.

Kareena Kapoor Khan, celebrated for her elegance, charisma, and trends setting influence, perfectly aligns with Cellecor’s vision to become a household name in India, synonymous with high-quality, accessible, and innovative electronics. As the face of Cellecor Smart TVs, she will play a key role in demonstrating the brand’s commitment to delivering advanced entertainment solutions that cater to the evolving needs of modern Indian households. Her dynamic presence and relatable charm make her an ideal choice to represent Cellecor’s Smart TV lineup, positioning the company as a go-to brand for high-quality home entertainme

The collaboration will be backed by a comprehensive marketing campaign featuring Kareena Kapoor Khan across TV commercials, offline branding, digital content, and social media promotions. The campaign will spotlight Cellecor’s Smart TV features, including ultra-high-definition displays, immersive sound quality, sleek design, and smart connectivity options, highlighting the brand’s dedication to providing cutting-edge technology to Indian consumers.

With Kareena Kapoor Khan’s association, Cellecor aims to make its Smart TV range the top choice for quality home entertainment, further solidifying its footprint in the competitive consumer electronics market Recently, the company announced its partnership with Dixon Technologies (India) Limited, a leading electronic manufacturing services (EMS) company in India. This collaboration aims to expand Cellecor’s product lineup by manufacturing high-quality washing machines, further strengthening its presence in the home appliances segment.

Under this partnership, Dixon Technologies will manufacture a range of washing machines for Cellecor, leveraging its extensive expertise and stateof-the-art facilities. Dixon’s manufacturing plants, certified with ISO 9001-2015, ISO 14001-2015, and ISO 45001:2018, will ensure that Cellecor’s washing machines meet the highest standards of quality and durability. This partnership aligns with Cellecor’s vision of becoming a household name in India, delivering innovative, high-quality products at competitive value.

Cellecor Gadgets Ltd.’s journey in the electronics device business, and selling products in its own brand, including mobile feature phones, smartwatches, TWS (True Wireless Stereo) earbuds, neckbands, and LED TVs -outsource from various electronic assemblers and manufacturers, started in 2012 as M/s Unity Communications-its founder Mr. Ravi Agarwal’s proprietorship firm. The company is promoted and managed with an enduring sustainable business strategy, wherein the company aims to synergetic amalgamate business potential embedded in the ever-growing demand for electronic products with a modern business approach of sourcing, producing, and marketing with an objective to provide quality products at affordable prices. Today, Cellecor Gadgets Ltd is a leading name in the consumer electronics industry, known for its innovative and cutting-edge technology. With a commitment to making happiness affordable, Cellecor offers a diverse range of products, including mobile phones, smart TVs, speakers, neckbands, TWS, soundbars, smartwatches, washing machines, and many more.

Partnership with Dixon

Cellecor Gadgets has joined hands with Dixon Technologies (India) Limited, a leading electronic manufacturing services (EMS) company. This partnership aims at expanding Cellecor's product lineup by manufacturing high-quality washing machines, further strengthening its presence in the home appliances segmen.

Under this partnership, Dixon Technologies will manufacture a range of washing machines for Cellecor, leveraging its extensive expertise and state-of-the-art facilities. Dixon's manufacturing plants, certified with ISO 9001-2015, ISO 14001-2015, and ISO 45001:2018, will ensure that Cellecor's washing machines meet the highest standards of quality and durability. This partnership aligns with Cellecor's vision of becoming a household name in India, delivering innovative, high-quality products at competitive value.

Dixon Technologies (India) Limited is the largest* home grown design-focused and solutions company engaged in manufacturing products in the consumer durables, lighting and mobile phones markets in India. It's diversified product portfolio includes (i) consumer electronics like LED TVs; (ii) home appliances like washing machines; (iii) lighting products like LED bulbs and tube lights, down lighters; (iv) mobile phones; and (v) wearables (vi) refrigerators. Dixon also provides solutions in reverse logistics i.e. repair and refurbishment services of LED TV panels. The company is renowned for its highquality standards, ethical business practices and commitment, making it a preferred partner across various industry verticals. *Source: Project Rise: Indian Consumer Electronics & Appliances Market Study, issued by Frost & Sullivan India Private Limited.

Cellecor has rapidly expanded its footprint across India, establishing itself as a brand known for quality and affordability. This collaboration with Dixon Technologies aims to strengthen Cellecor's market positioning, reinforcing its reputation for quality and driving innovation. The partnership represents a significant growth milestone, underscoring Cellecor's commitment to the 'Make in India' initiative and its goal of delivering world-class washing machines that meet the needs and aspirations of Indian consumers.

Earlier, Cellecor has collaborated with two of South India's prominent retail chains, Sangeetha Mobiles Private Limited (Wham Infocom Private Limited) and Cellbay Mobiles and Electronics Pvt Ltd. These collaborations will enhance Cellecor's presence across Telangana and Andhra Pradesh, providing customers with direct access to a variety of products, including smart TVs, smart gadgets, mobile phones, and home appliances.

In addition to its growth in South India, Cellecor is strengthening its market presence in Gujarat through collaboration with leading retail chains: Poojara Telecom Pvt Ltd, PhoneWale Limited, Umiya Mobile Pvt Ltd, and Ramdev Mobiles.

Cellecor's expansion strategy is not only about increasing the number of retail touchpoints but also about improving the overall shopping experience. With a customer-first approach, Cellecor and its partners aim to provide a seamless and enjoyable in-store experience, where customers can see, touch, and test the products before making their purchasing decisions.

Cellecor Gadgets's journey in the electronics device business, and selling products in its own brand, including mobile feature phones, smartwatches, TWS (True Wireless Stereo) earbuds, neckbands, and LED TVs -outsource from various electronic assemblers and manufacturers, started in 2012 as M/s Unity Communications-its founder Mr. Ravi Agarwal's proprietorship firm. The company is promoted and managed with an enduring sustainable business strategy, wherein the company aims to synergetic amalgamate business potential embedded in the ever-growing demand for electronic products with a modern business approach of sourcing, producing, and marketing with an objective to provide quality products at affordable prices. Today, Cellecor Gadgets Ltd is a leading name in the consumer electronics industry, known for its innovative and cutting-edge technology. With a commitment to making happiness affordable.