Corporate Development     

Published: September 30, 2024
Updated: September 30, 2024

Cellecor Gadgets Ltd.

Expanding products range: Partners with Hello Mobiles & Comexcell Technologies to boost reach

Cellecor Gadgets Limited, (NSE: CELLECOR), a maverick in innovative technology solutions, has embarkd on an ambitious expansion programme aimed at expanding its market presence and distribution reach as well as to widen its products range in its home appliances portfolio.

Cellecor Gadgets’ collaboration with Hello Mobiles Pvt Ltd, one of South India’s leading and most trusted retail chains, will significantly increase the availability of Cellecor’s diverse product range. Customers in Telangana and Andhra Pradesh will now have direct access to a wide array of Cellecor products, including smart TVs, smart gadgets, mobile phones, and home appliances, at Hello Mobiles retail outlets.

Hello Mobiles Pvt. Ltd. operates primarily in Andhra Pradesh and Telangana under the brand name Happi Mobiles, with a growing network of over 100 stores. The company focuses on offering a wide range of mobile phones, accessories, consumer electronics, and home appliances from leading brands.

Known for its customer-centric approach, Happi Mobiles has established itself as a key player in the region and focuses has been expanding its presence in the electronic retail space. The company continues to grow its regional market reach and the brand is committed to providing customers with the latest technology and exceptional service, ensuring a seamless shopping experience and solidifying its position in the market.

This collaboration between Cellecor Gadgets and Hello Mobiles reflects a shared commitment to innovation, quality, and customer satisfaction. It enables Cellecor to serve a broader customer base, particularly those who value the instore experience of seeing and handling products before making a purchase.

Customers in Telangana and Andhra Pradesh will now have easier access to Cellecor’s latest products through Happi Mobiles extensive retail network. In addition to the retail expansion, Cellecor Gadgets has also teamed up with Comexcell Technologies to enhance its distribution reach in Uttar Pradesh. Comexcell Technologies is known for its expertise in technology solutions and distribution services. This collaboration will help streamline Cellecor’s product distribution in the region, ensuring that a broader audience has access to Cellecor’s range of products.

Over the past 30 years, Comexcell has established itself as a renowned distributor of IT, telecom, and electronics products. Today, Comexcell has nearly 2000 dealers across Uttar Pradesh and Uttarakhand. The company also operates its own retail stores in major cities. Comexcell serves its extensive network of dealers and customers through a robust system of branch offices, marketing channels, retail stores, and sales personnel across both states.

The partnership with Comexcell Technologies will support Cellecor’s growth strategy by improving logistics, distribution efficiency, and market penetration in Uttar Prad thereby strengthening its presence in this key market.

Cellecor Gadgets Ltd.’s journey in the electronics device business, and selling products in its own brand, including mobile feature phones, smartwatches, TWS (True Wireless Stereo) earbuds, neckbands, and LED TVs - outsource from various electronic assemblers and manufacturers, started in 2012 as M/s Unity Communicationsits founder Mr. Ravi Agarwal’s proprietorship firm. The company is promoted and managed with an enduring sustainable business strategy, wherein the company aims to synergetic amalgamate business potential embedded in the ever-growing demand for electronic products with a modern business approach of sourcing, producing, and marketing with an objective to provide quality products at affordable prices. Today, Cellecor Gadgets Ltd is a lead-

ing name in the consumer electronics industry, known for its innovative and cutting-edge technology. With a commitment to making happiness affordable, Cellecor offers a diverse range of products, including mobile phones, smart TVs, speakers, neckbands, TWS, soundbars, smartwatches, Washing Machines, and many more. At the same time, the company has planned to widen its products range by introducing several new products to its home appliances portfolio

Expanding Product Portfolio

In line with its mission to enhance everyday life through innovative and reliable products, Cellecor is launching a new series of refrigerators, geysers, and room heaters this October, diversifying its portfolio with modern and efficient solutions that cater to household needs.

Refrigerators: With a view to increase Affordability Cellecor is launching a new line of refrigerators, available in 180L, 185L, and 205L capacities. These refrigerators cater to household needs, combining energy efficiency and durability. With an energy-efficient compressor and toughened glass shelves, these refrigerators provide reliable performance and ample storage, ensuring reduced electricity bills and lasting durability.

The refrigerators feature stabilizer-free operation to handle voltage fluctuations, making them ideal for regions with irregular power supply. Additionally, the anti-bacterial gasket prevents the growth of harmful bacteria, ensuring that food remains fresh for longer periods. Supplied by Gemcare Appliances Private Limited, Cellecor’s new refrigerators are designed to offer premium features at competitive prices, ensuring that every household can access reliable and stylish cooling solution.

New Geyser Line: Cellecor’s latest breakthrough in home appliances includes an innovative series of geysers, which provide energy-efficient solutions they are available in two variants—Electric Instant Geysers and Stationary Storage Geysers. The Electric Instant Geysers, with a 5-liter capacity, feature a 3000-watt heating element that delivers hot water almost instantly, making them perfect for users seeking quick access to heated water. The twin LED indicators, premium rust-proof outer body, and sleek design ensure that these geysers are both functional and aesthetically pleasing.

The Stationary Storage Geysers come in 15- and 25-liter capacities, with a three-level safety system and a five-star energy rating, reflecting Cellecor’s dedication to energy efficiency. Equipped with a temperature control knob for precise adjustments, these storage geysers are ideal for households needing a steady supply of hot water. Whether for immediate use or storage, Cellecor’s new geysers promise convenience, efficiency, and modern elegance at affordable prices.

These geysers, supplied by Onkar Engine and Generator (P) Ltd, will be available at top retail outlets, exclusive stores, Cellecor’s website, and online platforms. Introducing Stylish and Efficient Room Heaters: Cellecor is also thrilled to launch two models of electric room heaters this October, available in 800- watt and 1200-watt variants. These stylish heaters are designed to provide quick and efficient heating, ensuring optimal warmth in every corner of your space.

Equipped with a wider oscillating function, the heaters distribute warm air evenly throughout the room, maintaining a consistent temperature. Safety is our priority, with an overheating protection mechanism preventing the unit from getting too hot and automatic tip-over protection ensuring the heater turns off if tilted. These features, combined with the powerful heat settings, make Cellecor room heaters a reliable and safe option for homes. The heaters offer unmatched convenience and safety, making them the perfect solution for maintaining comfort during the colder months.

A Commitment to Quality and Customer Satisfaction: By introducing these new products, Cellecor Gadgets Limited reaffirms its commitment to providing innovative, energy-efficient, and affordable solutions for everyday needs. Whether you’re looking for reliable cooling, instant hot water, or a safe and efficient room heater, Cellecor’s products are set to become staples in homes everywhere. These products will be available at retail outlets, exclusive stores, Cellecor’s website, and various ecommerce platforms.

Cellecor Gadgets Ltd.’s journey in the electronics device business, and selling products in its own brand, including mobile feature phones, smartwatches, TWS (True Wireless Stereo) earbuds, neckbands, and LED TVs -outsource from various electronic assemblers and manufacturers, started in 2012 as M/s Unity Communications-its founder Mr. Ravi Agarwal’s proprietorship firm. The company is promoted and managed with an enduring sustainable business strategy, wherein the company aims to synergetic amalgamate business potential embedded in the ever-growing demand for electronic products with a modern business approach of sourcing, producing, and marketing with an objective to provide quality products at affordable prices. Today, Cellecor Gadgets Ltd is a leading name in the consumer electronics industry, known for its innovative and cutting-edge technology. With a commitment to making happiness affordable, Cellecor offers a diverse range of products, including mobile phones, smart TVs, speakers, neckbands, TWS, soundbars, smartwatches, Washing Machines, and many more. The securities of the Company are listed on the NSE EMERGE (SME Platform of National Stock Exchange of India Limited) with Scrip Code: CELLECOR.